Beautinow, a specialized perfume e-commerce platform, needed help to maintain a steady stream of sales and was struggling with a decline in revenue. Their marketing efforts were not yielding the desired results and needed to be revamped to effectively attract and retain customers.
Enhanced Website Experience:We simplified the customer journey on the website to improve accessibility and conversion rates.
Optimized Product Feeds:We increased the scalability of Shopping and Pmax campaigns for better performance and higher conversion rates.
Streamlined Campaign Structure:We refined campaign structuring so we could allocate advertising budgets more efficiently, ensuring that each campaign reached its target audience without redundancy.
Vernacular Ads:To target diverse European markets better, we utilized vernacular ads with localized content to resonate with different cultural nuances and build stronger connections with our audience.
Platform Expansion:We expanded our scope to include platforms like TikTok, Snapchat, and Pinterest so we could reach a broader audience and generate more website traffic.
Retention Strategy:We introduced referral offers to increase customer retention. This helped us build customer loyalty and attract new customers at a lower acquisition cost.
Catalogue Campaigns:We launched campaigns focused on upselling and cross-selling to increase order value and drive additional revenue.
Marketing Automation Utilization:We leveraged marketing automation platforms for effective customer engagement by creating more personalized content, tracking customer behavior, and managing customer relationships more efficiently.
Our successful efforts yielded a remarkable 25x increase in monthly website revenues within a year and a 200% improvement in return on advertising spends.
