Hashtag Orange, a digital marketing solutions provider in India, has partnered with LPU Online, a private university in India that offers online degree programmes, to launch a campaign aimed at transforming careers

Titled 'career ka turning point, this initiative is designed to help individuals realise their professional aspirations with the help of contemporaty upskilling techniques backed by technologically enabled study options, the company stated in a press release.

The 'career ka turning point' campaign has kicked off videos that highlight the essence of today's competitive world. Individuals often wait for that elusive big break or a stroke of luck to elevate their careers.

Ambitious individuals aspire for higher salaries, superior job designations, a great work environment, and recognition. However, challenges such as inadequate skills, low confidence, and limited opportunities often stand in their way, it added.

Alka Vij, director of Hashtag Orange, commented on the campaign, saying, "We are excited to partner with LPU Online in launching the 'career ka turning point' campaign. In today's dynamic job market, individuals need every advantage to succeed, and LPU Online is providing them with the tools and knowledge they require to excel."

"Through this, we aim to reach aspiring professionals and empower them to take the next big step in their careers," Vij added.

Amit Shankar, chief creative officer of Hashtag Orange, expressed, "At Hashtag Orange, we're dedicated to leveraging the power of digital marketing to create meaningful impact. Partnering with LPU Online for the 'career ka turning point' campaign is a testament to our mission of facilitating positive change through innovative solutions. We look forward to inspiring and supporting individuals on their journey towards achieving career goals."

Ginni Nijhawan, senior director of LPU online, said, "We are thrilled to partner with Hashtag Orange for the 'career ka turning point' campaign.

At LPU Online, we believe in providing accessible and quality education to individuals, and this campaign aligns perfectly with our mission.

Together with Hashtag Orange, we aim to inspire and empower countless individuals to achieve their career aspirations."