Blogs

Cybersecurity Trends: How to Protect Against Emerging Threats

The rise of AI cybersecurity has been both a blessing and a challenge. While artificial intelligence has equipped businesses with sophisticated defence mechanisms, it has also empowered cybercriminals to launch more advanced attacks. Here at Hashtag Orange, we’re always a step ahead, offering tailored cyberse...

What Is YouTube SEO? A Beginner’s Guide to Growing Your Channel

YouTube is the second-largest search engine in the entire world, with billions of searches happening every day. Yet, many content creators are struggling to get their videos noticed. In such situations, the key to standing out is YouTube SEO. But what exactly is it, and how does it help your channel grow?

Real Estate SEO in 2025: Essential Tips to Boost Your Rankings

As competition intensifies in 2025, being found online will be more important than ever for agents and brokers in real estate. SEO has become a must-have tool for real estate agents and brokers wanting to be seen and secure new clients. Here is an overview of applicable SEO for real estate agents, brokers, and  some hel...

The Future of CMS Platforms: Headless CMS Explained

Have you ever felt disheartened while dealing with your CMS due to its inflexibility to create dynamic content experiences on multiple platforms? Traditional CMS platforms have always been the preferred solutions but they have their share of glitches. In the fast-paced world of today, where agility and flexibility are ...

Web Design vs Web Development: What’s the Difference

Websites are the face of businesses in today's digital age, but do you know who's behind the scenes? Have you ever debated the roles of a web designer vs a web developer? It's a common misunderstanding that these terms mean the same thing. In reality, they represent two different skill sets collaborating to bring a website to life. Let's break down the web design vs web development debate and see ...

What is Enterprise Search Engine Optimization and Why It Matters

With competition intensifying in almost every sector, enterprises need more than just a digital presence—they need prominence. Managing an enterprise website involves many moving parts—team coordination, technical challenges, and aligning with business goals. Enterprise search engine optimisation offers an edge by crafting ...

Unlock 5 Simple Voice Search Strategies to Drive More Traffic

Imagine asking your phone a simple question and receiving instant, accurate answers. That's the magic of voice search technology. For businesses, this trend signifies a golden opportunity to reach audiences more organically. With nearly 71% of people using voice search for routine queries, it's time to rethink your SEO game. But here's the question—how optimised i...

Core Web Vitals: How to Optimise for Google’s Page Experience Update

In the digital era, speed and stability can make or break your online presence. Google's Core Web Vitals have raised the bar for what's expected from a website. At Hashtag Orange, we've cracked the code on how to improve Core Web Vitals for various industries. Let's explore how we do it and why it's crucial for your online succ...

The Rise of Artificial Intelligence in Everyday Applications

The concept of artificial intelligence dates back to 1956, when researchers first started teaching computers to think and learn like humans. Today, AI is more than just a theory—it's a $190 billion industry revolutionising the healthcare, finance, and e-commerce sectors. A recent survey revealed that 63% of people use AI in daily lives, from chatbots and vo...

What is Hyperlocal Social Marketing and It benefits for Small Businesses

Have you ever scrolled through your social media feed and come across a post promoting a local event, a new restaurant in your area, or even a new clothing store?

Well, in a world where global connectivity often overshadows local relevance, small businesses are rediscovering the power of community engagement. Hyperlocal social media marketing puts the spotlight back ...