Embarking on digital marketing initiatives without a clear method to measure ROI is akin to setting sail without a compass. To navigate the vast ocean of online advertising effectively, it’s essential to understand which campaigns deliver value and which do not. Further, check out the detailed roadmap to systematically assess your ad campaigns’ ROI. What… Continue reading How to Measure ROI on Your Digital Marketing Campaigns: A Step-by-Step Guide
The concept of artificial intelligence dates back to 1956, when researchers first started teaching computers to think and learn like humans. Today, AI is more than just a theory—it’s a $190 billion industry revolutionising the healthcare, finance, and e-commerce sectors. A recent survey revealed that 63% of people use AI in daily lives, from chatbots… Continue reading The Rise of Artificial Intelligence in Everyday Applications
We live in an era where a brand’s reputation can be its greatest strength or its most significant downfall. The power of customer feedback, reviews, and social media can create or break a company. But brand reputation is not just about avoiding scandals; it’s about cultivating trust, loyalty, and a positive image. But what exactly… Continue reading What Is Brand Reputation and How to Improve It Effectively
If not today, then when is the case with online reputation management as the world around becomes more digitally evolved. With more people relying on reviews before purchasing or even visiting a store or website, you must implement a strong ORM in your digital marketing strategy as a business. Just as we often seek a… Continue reading How to Manage Your Online Reputation Organically?
